Arch Day 2021: Helping your business bounce back


Our #loveyourlocalarches campaign is returning this summer and we’re aiming to make this year’s activities bigger and better, to help the businesses beneath our famous railway arches, recover from the pandemic.

What is Arch Day?

It’s a celebration of every business owner that operates beneath our famous railway arches.

It will showcase our unique arch businesses and provide opportunities to enjoy a fun day of promoting their products and services. The day will be the culmination of our #loveyourlocalarches campaign, which will run throughout June to raise awareness of the businesses in the arches community and encourage the public to show their support.

When is Arch Day happening?

The #loveyourlocalarches campaign will run throughout June. ARCH DAY 2021 will take place on Saturday, 3 July 2021. It will celebrate the important contributions made by our tenants, within your local communities and encourage people to shop locally and support small independent businesses.

What support is available?

This year we’re offering match-funding grants of up to £2,500 to help tenants of The Arch Company run events and activities to promote their business to more customers. Any individual tenant or group of tenants can apply for a grant to help run activities on ARCH DAY 2021, such as promotional offers for customers, branded decorations for the festivities, or live entertainment.  More information and details about how to apply for funding are available here.

We’re also making it easier for our tenants to make temporary alterations to their spaces or make short-term use of communal space. We want to help to accommodate social distancing requirements in the months ahead and encourage more people to visit our arches.

If you would like to make changes to your space, apply through our new Rapid Assessment Process by emailing with details of what you plan to do and how it will help you run your events in a socially distanced way.

For more information about the #loveyourlocalarches campaign, email, or follow the #loveyourlocalarches and #ARCHDAY2021 hashtags on Twitter @thearchcompany or Instagram @the_archcompany.

What happened last year?

During last year’s campaign, we supported tenants with free marketing packs to help them to promote their businesses.  We also ran a series of stories about tenants on our website and placed articles in their local newspapers and online to help to raise their profile during the campaign.

More than 130 tenants got involved and shared stories, photographs and offers on their social media channels, ran flash sales and special offers for customers visiting their arches on Arch Day, or put on special events to mark the day. Read more about last year’s event in Issue 1 of Arch Life here.

How will this year be different?

We surveyed the tenants who took part in the campaign last year and we’ve incorporated your feedback into our plans for 2021. As a result, this year will be bigger and better. We are:

  • Offering funding to support you with activities to attract the public to your arches
  • Running our own events in some areas of the estate to help increase awareness
  • Providing free digital packs for you to use on your social media channels.