Based in Southwest London, The Loft Pilates Studio will be hosting a series of special introductory classes – with guests encouraged to bring a friend for free – to celebrate Arch Day on the 3 July. Visitors can speak to the expert team at the studio and learn more about the world of reformer Pilates too.
Founded by Sarah Jacobs, Sarah wanted to offer Pilates classes that focused on client experience, rather than numbers. Having honed her experience working for bigger competitors, Sarah decided to open a private studio that offered intimate, people-focused classes tailored to each student. The studios have garnered an impressive client list including The Welsh National Rugby Team, Wasps and Harlequins Rugby Clubs, and professional racing car drivers.
A SW12 stalwart for the last six and a half years, The Loft Pilates Studio is located at 4 Jaggard Way. Rather than an archway the space is in the old station house building at Wandsworth Common train station. The studio has a New York loft-style feel, with windows offering lots of natural light and original wooden floors. The beautiful high ceilings are what drew Sarah to the space, as they allow clients plenty of room to utilise the reformer equipment, as well as the accessibility of the ground floor for buggies, as lots of parents juggle their wellbeing time around childcare needs.
Running a small business during the pandemic meant The Loft Pilates Studio needed to be fluid. The team decided to pivot and created online classes and private lessons – both successful initiatives they have continued with. Despite a loyal following of local wellbeing warriors, there is still the need to continue to attract new customers, with a new opportunity to target those who previously would have chosen to exercise near the office. For the team, The Arch Company’s decision to offer match funding to support Arch Day activity has been crucial. Sarah says “it really has been as a huge help. We have used the opportunity to bolster marketing materials – which we otherwise struggled to do financially – and share news from the studio with the local community.”
With the summer often a quieter time for the studio as clients travel for family vacations, Sarah advised that the timing of Arch Day was also a key factor “Arch Day is coming at a really good time for our business as many of our clientele tend to leave London for the summer. There too remains a lot of uncertainty due to the pandemic, so I really appreciated The Arch Company’s support in helping to highlight the business to the community and encourage new clients to try our classes, especially when there is likely to be extra spaces. I’m so pleased our small business has survived and we hope to continue to support our local community with their wellness journey”
Old Station House, 4 Jaggard Way, Wandsworth Common