Throughout August we worked with tenants to run a #loveyourlocalarches campaign that aimed to encourage the public to support their local railway arch businesses.
The campaign was designed to increase footfall and help the small businesses that operate from our arches to recover from the impact of the Coronavirus pandemic, which has hit them hard.
Our campaign culminated in Arch Day, held on Saturday 29 August, during which tenants arranged special events at their arches, laid on special offers for members of the public shopping with them or visiting them on the day and shared updates on social media using #loveyourlocalarches.
How our tenants got involved
More than 130 tenants in locations across the country took part in the campaign.
Rye Lanez Tattooing was founded by tattoo artists Moby Kenyon in Peckham in 2017. The business held a flash sale, offering tattoos for £50 and serving up pie and mash and rum punch to their customers for the day.
Retail tenants including Tile World in Birkenhead and Tracks, a bar and deli in Forest Gate, all provided special discounts off their products for customers shopping with them on the day. Meanwhile Sean Gerrie, who founded Upside Down Presents and 61 Side, a coffee shop and a gift store in Newcastle-upon-Tyne, gave away a free gift to every customer who bought a product in store on Arch Day.
Stakeholder support for the campaign
Small Business Minister Paul Scully MP endorsed the #loveyourlocalarches campaign during a visit to The Arch Company’s tenant, Electric Playbox, which offers immersive digital gaming experiences from its arch on Scoresby Street, London.
Mayor of London Sadiq Khan also gave his backing for the campaign, saying: “London’s arches are home to a diverse and vibrant range of thousands of small businesses and community organisations. Often, they are the businesses and organisations that help our communities and local economies to thrive. Many have played an important role in keeping our city moving. It’s vital that all of us show our appreciation and support for these businesses.”
Meanwhile, Philip Glanville, Mayor of Hackney visited The Arch Company’s tenant, Forest Road Brewing, to hear how they diversified their business during the pandemic and learn about their preparations for Arch Day.
Did you know?
Two thirds of The Arch Company businesses employ five people or fewer
More than 25,000 people are employed in railway arches owned by The Arch Company
63p of every £1 spent in a small business stays in the local economy (@FSB_policy research)
The Arch Company provided 1,200 independent small businesses with three months rent-free during the Coronavirus lockdown to help them survive the pandemic
More than half of small businesses carried out a community role during lockdown, with three in 10 prioritising vulnerable customers, a quarter donating to food banks and one in five offering free home deliveries (@FSB_policy research)
For more information about this year’s campaign and to find out what we have planned for 2021, follow us on Twitter and Facebook @thearchcompany or Instagram @the_archcompany.
Below are some case studies about our existing tenants who took part in Arch Day 2020.